Advertising World Insights

The latest ad industry thoughts, creative campaigns and innovative ideas from around the world.

Ogilvy Africa and Savannah labs announce partnership to create web3 solutions for marketers across Africa

19 December 2022

Leading brand communications network, Ogilvy Africa has announced a strategic partnership with Kenyan founded blockchain company, Savannah... weiterlesen

New Ogilvy report reveals 6 key influence trends that will define 2023

30 November 2022

From hyper-localised communities and iCommerce to Artificial Influence and Subscription Services, Influence is set to create a New Order of Brands weiterlesen

Controversial or not, the World Cup in Qatar is a magnet for brands

von Mark Tungate 15 November 2022

Controversy around the staging of the 2022 FIFA World Cup in Qatar has been widely reported in the West. Not so much in the Middle East, where... weiterlesen

Microsoft overtakes Amazon in Interbrand’s 2022 Best Global Brands Report

3 November 2022

Interbrand has today announced its Best Global Brands 2022 ranking at Web Summit 2022 weiterlesen

New York Festivals AME Awards Announces North America Grand Jury

5 May 2022

2022 AME Grand Jury – North America weiterlesen

New York Festivals Advertising awards hosts emerging tech panel in the metaverse

28 April 2022

NYF video explores international NY-based executive jurors experience as foreign nationals in NYC: meta’s creative shop shares “A shop in the... weiterlesen

Wunderman Thompson Reveals World’s Most Inspirational Brands

18 November 2021

Tech giants Google, Apple, and Samsung lead the pack by inspiring people to think differently. weiterlesen

New industry report from Ciesco says that 'Reinvention, flexibility and future-proofing will be high on the agenda for 2021, following last year’s challenges'.

von Carol Mason 16 February 2021

In a unique partnership with sector-specialist advisory firm Ciesco, we are sharing their latest report, ’Technology, Digital Media and Marketing... weiterlesen

Brands Matter: US$22 Trillion wiped off company values in Q1 2020, but global study shows brands can fuel post-COVID economic recovery

28 October 2020

IAA launches a global campaign, Why Brands Matter, to highlight the importance of brands in helping fuel a post-COVID economic recovery. weiterlesen

ÜberCreativity: Serviceplan Group is “raining” change on the advertising industry with The Rainmakers series of video talks

21 September 2020

In the new video series "The Rainmakers", experts from Serviceplan Group’s Houses of Communication worldwide share their expertise on the latest... weiterlesen