Meet Gradient Group

 

 

 

Delivering headline-grabbing pop-ups like YSL’s Beauty Hotel, and Clinique’s 72-Hour Pink Oasis (where they flew in beauty influencers for three days filled with all things pink and “restorative” at a pink lake in Mexico), NY-based creative agency Gradient Group delivers full-bodied marketing strategies thanks to what they refer to as “whole brain integration” (creativity paired with strategy), quantifiable metrics and thoughtful social amplification. Coupling the shock and awe of exceptional experiential with the savviness of digital strategy, they’re helping brands build increasingly personal connections with consumers, which translates into more eyes and more sales… and happier brands, as well.


“As a creative collective, we deliver exactly what our clients need to grasp attention in all the right ways,” said Anthony Coppers, Founder & Head of Innovation. “We endeavor to make our clients and their brands feel like rockstars, whether they need a balance of strategy and creative, or a bit more of one than the other.”


Even then, their entire approach boils down to humanizing brands—considering brands like people.


“For us, it’s about creating direct, personal connections with people, whether they occur in the physical space of a pop up, or digitally,” said Pauline Oudin, Managing Partner.


Gradient Group services top names like Facebook, Clinique, Lincoln and Paramount, as well as L’Oreal, Beam Suntory, Piper-Heidsieck and Terlato Vineyards.

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