Triad Retail Media®, the pioneers of digital retail media, today announced the company’s rebrand to Triad® to reflect its new vision and diversified services to retailers and brands. Triad’s repositioning includes a new visual identity, mission and evolved purpose to continue to meet the needs of its customers. As it prepares for growth and market expansion in 2019, Triad remains the global media, creative and technology partner that specializes in growing brands in all retail environments and maximizing retailers’ profits, on and offline. Triad’s rooted knowledge in the ever-changing retail landscape has paved the way for the WPP-owned company to uncover new and better ways to build brands by harnessing technology and creativity.
“As technology continues to affect how commerce takes place, Triad will continue to evolve to anticipate the needs of retailers and brands,” said Sherry Smith, CEO of Triad. “We continue to enhance connections between brands, retailers and people — and this rebrand symbolizes our commitment to serve our clients with the best offerings and impactful partnerships that can’t be duplicated anywhere else.”
Capitalizing on its retail expertise to productize its media sales and operations of excellence, Triad will add new products and strategic partnerships to help its clients access tools needed to influence the purchase journey and drive sales. One new offering will expand the product portfolio in search advertising, as retailers continue to become a leading source of first discovery for new products.
Triad has partnered with Australia-based Citrus, providing a personalized ad serving engine that enhances the customer experience on retailers’ websites. The ecommerce ad platform uses server-side technology to give retailers native ad server capabilities that improves their control over what’s shown, page load speed and avoids all ad-blocking technologies.
Additionally, Triad consulted with Sam’s Club to launch proprietary platforms such as Member Connect™, which allows brands to make the most of their media spend on-site, leveraging purchase and browse behavior, time-specific spends, and demographic, geographic and first-party data.
Triad offers a unique value to its clients through consultancy to brands on digital retail investments, trade budgets, ad operations, creative and content and analytics. Its natural evolution into a consultancy practice will create an even stronger ability to help brands connect to their consumers — and help retailers become media properties. In addition, Triad will grow its award-winning creative division to help brands influence consumers in all retail environments through an insights-driven approach to personalization and dynamic creative optimization.
Recognizing key global trends in the growth of retail, Triad has spent the past year expanding its executive leadership team to better enable it to stretch its international footprint into Canada, Australia, UK and India. This expansion for Triad will be led by David Haase, Global Chief Development Officer, who is moving in concert with brands and partners within the WPP family of companies.
“The work we do for our US partners helps drive business outcomes for retailers and brands,” Haase said. “We will apply our expertise on a much larger scale to change how commerce is done around the world.”
About Triad®
Triad is a global media, creative and technology partner that specializes in growing brands in all retail environments. From consulting and creative content, to media buying and analytics, Triad helps brands uncover insights into their customers’ shopping behaviors. Since 2004, retailers including Walmart, Sam’s Club, CVS and Bed Bath and Beyond, have relied on Triad to create new revenue streams that don't rely solely on selling products. Triad is a WPP-owned company based in St. Petersburg, Florida, with offices in New York, Chicago, and Rogers, Arkansas. To learn more, visit www.TriadRetail.com.
