Titel | Winning Move |
Agentur | Ogilvy Chicago |
Kampagne | Be The Readiest |
Werbende | Holiday Inn |
Marke | Holiday Inn Express |
Posted | Mai 2017 |
Geschäftsbereich | Hotels, Unterkunft |
Story | Marina del Rey, CA-based production company Backyard director Kim Nguyen takes hotel guest preparation to the highest level in the humorous :30 “Winning Move,” out of the Atlanta office of Ogilvy USA. The spot is a continuation of the new Holiday Inn Express “Be The Readiest” campaign and also includes the :15 “Go You.” The spot features actor, comedian and official Creative Director and Champion of The Readiest Rob Riggle as a subtly-humorous narrator leading a hotel guest away from an ordinary work convention and into the extravagance of a national televised dance competition, where he delivers an impeccable Salsa dance performance, earning him a perfect score across the board. |
Medientyp | Fernsehen |
Länge | |
Produktionsfirma | Backyard |
Brand Marketing Director | Seth Freeman |
Marketing Manager | Cigdem Topalli |
Director of Creative Services | Rhonda Mitchell |
Executive Creative Director | Jason Aspes |
Stellvertretender Creative Director | Nick Costarides |
Stellvertretender Creative Director | Grant Weber |
Geschäftsführer | Deborah Riley Draper |
Management Supervisor | Chad Cadelina |
Integrated Producer | Todd Johnson |
Regisseur | Kim Nguyen |
Direktor Fotografie | Darko Suvak |
President/Partner | Blair Stribley |
Managing Director/Partner | Chris Zander |
VP / Executive Producer | Kris Mathur |
Produktionsleitung | Emily Malito |
Herstellungsleiter | Kevin Sharpton |
Redaktionsbüro | Beast |
Cutter | Matt Barron |
Executive Producer | Soraia Callison |
Filmproduzent/Produzent | Katelin Perry |