While rugby can’t equal the global popularity of football (or “soccer”, if you’re reading in the US), the Rugby World Cup remains a valuable property. weiterlesen
Regardons les annonceurs qui s’attaquent à la Coupe du Monde de rugby. weiterlesen
Perhaps even more than advertising itself, immigration has been a major theme and driving force of Mercedes Erra’s life. Born in Catalonia, not far from Barcelona, she arrived in France at the age of six, not speaking a word of French. Her “otherness” became a motor to succeed. weiterlesen
I recently posted what I thought were the best ever creative directors in advertising. One of those creative directors was Remi Babinet, the Chief Creative Officer of BETC in Paris. weiterlesen
A spectacular pre-rolls campaign playing with the repetition of the videos. weiterlesen
Un dispositif de pré-rolls innovant weiterlesen