| Titel | Melody Gardot |
| Agentur |
Publicis Conseil
|
| Kampagne |
Renault quality that you can hear
|
| Werbende |
Renault
|
| Marke |
Renault
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2011 / 2
|
| Produkt |
PMU
|
| Geschäftsbereich | Autos
|
| Slogan | Drive the change |
| Story | Melody Gardot is the centrepiece of an exciting European campaign encompassing TV appearances, the press, a digital feature and, for the ultimate fanfare, the ‘Live Orchestra’ event, with a private concert by the singer. |
| Problem | Since 2008 Renault has been working with Bose® to offer its customers the joys of exquisite sound in Renault cars. Keen to move this partnership forward, Renault is launching the limited Bose® Edition series in the Megane, Laguna, Scenic and Koleos ranges.Designed and developed specifically for the interior of each model, the Bose® sound systems produce a natural, authentic sound so you can appreciate every musical nuance and enjoy a level of sound quality as close to a live performance as you can imagine, both in the front and the back of the vehicle. |
| Medientyp |
Fernsehen
|
| Markt | Österreich, Frankreich, Deutschland, Portugal, Slowenien, Spanien |
| Produktionsfirma |
Intersection
|
| Etatdirektor |
David Dechaume
|
| Produzent Ton |
Boris Marcus
|
| Produzent Ton |
Laurent Favard
|
| Produzent |
Amy Appleton
|
| Werbeleiter |
Pascal Drai
|
| Produktionsfirma |
Pierre Marcus
|
| Produktionsfirma |
Timothé Rosenberg
|
| Regisseur |
Chris Palmer
|
| Etatdirektor |
Eleonore Mabille
|
| Texter |
Marc Rosier
|
| Art Director |
Jean Marc Tramoni
|