Cortez Brothers

Los Angeles, Vereinigte Staaten von Amerika
TitelSenses
Agentur
Kampagne Senses
Werbende Diageo
Marke Guinness Stout
PostedFebruar 2001
Geschäftsbereich Bier, Cidre
Slogan The perfect pint.
Story The introduction of the first ever television campaign in the U.S. represented a major milestone for brand Guinness. The goal was to capture greater share of mind and menu for a brand with limited awareness and significant perceptual barriers - and do so in the midst of the most intense competitive activity Guinness has faced to date. For the target of 'taste beer' drinker searching for their next great beer 'discovery,' the unique sensory experience of the Guinness ritual was brought to life through a juxtapostiion of product stimulus/drinker response.
Medientyp Fernsehen
Länge
Markt Vereinigte Staaten von Amerika
Produktionsfirma
Creative Director
Texter
Art Director
Agency Producer
Regisseur

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