Epoch Films

Beverly Hills, Vereinigte Staaten von Amerika
TitelWall Art
Agentur
Kampagne Wall Art
Werbende Acura
Marke Acura
Datum der ersten Ausstrahlung/Veröffentlichung
Produkt RDX
Geschäftsbereich Autos
Slogan Advance.
Story The new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowess—darting through alleys, ducking around corners, navigating the urban landscape. "Wall Art" is premised on the RDX's turbocharged engine, agile handling and sporty stance—the RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand.
Philosophie It's the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI.
Problem "Wall Art" opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall.


Featuring a combination of large-scale street art and stop-frame animation set to composer Kenny Segal's track, the commercial literally illustrates that the RDX is equipped for anything the city can create. The spot breaks during the AFC Championship game on CBS and will continue to run on sports and high-profile programming such as 24, Criminal Minds and The Mentalist.
Medientyp Fernsehen
Länge
Markt Vereinigte Staaten von Amerika
Spezialeffekte
Produktionsfirma
Filmübertragung
Chief Creative Officer
Creative Director
Art Director
Art Director
Texter
Agency Executive Producer
Agency Producer
Produktionsfirma Elias Arts
Executive Producer
Herstellungsleiter
Kameramann
Komponist
Tonstudio
Audioingenieur
Kolorist
Regisseur
Regisseur
Regisseur
Tonstudio
Graffiti Artist
Offline Editor
Executive Producer
Creative Director
Executive Creative Director
Executive Producer
Filmproduzent/Produzent
Zeichner

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