| Titel | Butterfly |
| Agentur | Saatchi & Saatchi |
| Kampagne | Butterfly |
| Werbende | National Society for Prevention of Cruelty to Children |
| Marke | NSPCC |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2008 / 9 |
| Produkt | Children helpline |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | Let no cry go unheard |
| Story | The ad depicts the journey of a butterfly (whose wings are made up of two ears) through a city, searching for a child who needs to talk. On its journey we see a variety of children and young people enjoying their free time and benefiting from the presence of their own butterfly ears as children and young people described them when consulted during the development of the campaign, always there to listen to them. |
| Philosophie | The campaign aims to deliver a strong and heartfelt call to the UK by making people aware of the need for money to improve and expand ChildLine and the NSPCC Helpline |
| Problem | Make people aware of the need for money to improve and expand ChildLine and the NSPCC Helpline |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Produktionsfirma | 1st Avenue Machine |
| Redaktionsbüro | Peepshow Post Productions |
| Post-Produktion | Framestore |
| Audio-Postproduktion | Wave Studios |
| Werbeleiter | John Grounds |
| Creative Director | Kate Stanners |
| Texter | Matthew Skolar |
| Art Director | Philippe Fass |
| Etat-Planer | Jane Cantellow |
| Kundenbetreuer | Laetitia Rennie |
| Kundenbetreuer | Liz Griffiths |
| Produzent | Rebecca Williams |
| Produktionsfirma | Passion Pictures |
| Regisseur | Aaron Duffy |
| Cutter | Gary Knight |