Kampagne Gondola
Werbende Gocompare.com
Marke Gocompare.com
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Online-Freizeit-Service
Philosophie One of the most recognisable characters on British television returns for the latest advert for Gocompare.com. Created by duo Chris and Siân Wilkins, the new advert sees the moustachioed tenor, Gio Compario, in Venice, joined by the enthusiastic cab driver from the 'Taxi' campaign, who is now a gondolier. Yellow Boat created bespoke arrangements for the music throughout the production process.
Please find attached a press release containing further information and links to the campaign film.
Link to the campaign film: https://www.youtube.com/watch?v=yOF-nwEWQhg
If you are interested, please don't hesitate to contact me with any further questions.
Best wishes,
Koo--Koo Smith
Little Black Book | Writer + StrategistT: 0207 439 9184M: +44 (0) 774 214 161362 Dean Street, Soho, W1D 4QF
Gocompare.com’s Gio Returns with Cabbie in Latest TVC
Signature song rearranged for Venetian setting by Yellow Boat Music
One of the most recognisable characters on British television returns this week for the latest advert for Gocompare.com. This time, the moustachioed tenor, Gio Compario, is joined by another familiar face: the enthusiastic cab driver from the comparison site’s previous campaign.
Created by duo Chris and Siân Wilkins, the new advert sees two friends on a gondola-ride in Venice discussing where to get a loan to buy a new saxophone. On cue, Gio materialises on a gondola, the cabbie (now a gondolier) helpfully shares the trademark ‘fantastic’ deals offered by Gocompare.com. Having delighted the women, the opera singer then takes a selfie with the jolly cabbie-cum-gondolier, revelling in the Venetian spirit.
In continuation of Yellow Boat Music’s partnership with the comparison site, Philip Jewson and Paul Cartledge were responsible for the music throughout the production process. They delivered a bespoke piece for the spot, which called for a saxophone composition to announce Gio’s arrival and end the segment, and a new arrangement to complement the vocals of Welsh tenor, Wynne Evans, the man behind Gocompare.com’s mascot.
This latest spot required Wynne’s vocals to be to be specially recorded in harmony with the rhythm and mood of the new arrangement. Philip Jewson explains: “Our main challenge was to arrange all the different musical components to work within the framework of the Venetian theme. We reworked the signature catchy jingle into a jaunty Neopolitan waltz in line with this new setting, and wove the strings (which we recorded in Prague), mandolins, and an orchestral component into this overall structure.”The TVC launches on 18th September and will be supported by radio segments.
Notes to the Editor
Paul and Phil are available for interview. For further information pertaining to the press release or resources please contact Yellow Boat’s PR Account Manager Phoebe Siggins; e:phoebe@lbbonline.com m: +44 7742141613
For more information about Yellow Boat please contact Philip Jewson e: phil@yellowboatmusic.comor visit their website: http://www.yellowboatmusic.com/
CreditsCreative Director Chris WilkinsCreative Director Siân WilkinsExecutive Producer Serena FreemanProduction Company Production International Film NetworkDirector Graham RoseExecutive Producer Charlotte FullerProducer Kate ArtonPost Production Loaded Dice and FramestoreSound House JungleMusic Production Company Yellow BoatPaul Cartledge and Philip Jewson
About Yellow Boat MusicYellow Boat Music is a Soho based music Production Company that answers music briefs for media based projects including advertising, television, film, radio and digital.We work closely with clients to create musical content that combines great composition ideas with the highest production values. Music that is bespoke and that delivers exactly what each individual project requires.The company directors are Paul Cartledge and Philip Jewson who bring experience to the table that includes music composition and production for campaigns including: Audi, Dove, New York Bakery, Drambuie, HSBC, GHD, Hyundai, Argos, Curry’s, Direct Line, Domestos, IP Awareness, Land Rover, McDonald’s, RBS, Subway, TFL, Veet, and Vodafone.Joe Campbell and Paul Hart, the legendary ‘Joe & Co’ music composition team are also represented by Yellow Boat and have enjoyed recent success on campaigns for Aquafresh, Alpen, Bernard Matthews, COI, Daz and Fairy. They have recently scored the International Emmy Award winning BBC1 drama ‘Waking The Dead’. 
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