| Story | Brave was tasked with showcasing the performance of the brand’s newest line through bringing Hollywood into the home of film enthusiasts and occasional cinema-goers, alike. In collaboration with Framestore Pictures, Brave created the film under the directorial eye of the production company’s recent signing, The Directors Duo. The VFX was produced by Framestore’s award-winning core artists, allowing the teams to create an experience sprawling four filmic genres, all shot in 4K and mastered in HDR. From a noir-ish thriller to a superhero caper complete with explosions, the 90-second film is shot in Panasonic’s signature 4K HDR, with every scene crafted to illustrate specific features of the TV’s picture quality by recreating a real cinematic experience. The campaign launches via online and in-store TV screens today throughout New Zealand, UK and Europe. 30” and 15” TVCs will also premier today in New Zealand. |