Titel | Striptease |
Agentur | Drugstore |
Kampagne | Napster Subscription Service |
Werbende | Napster |
Marke | Napster |
Posted | November 2005 |
Geschäftsbereich | Andere Online-Dienste |
Philosophie | Dont those 30-second previews on music download sites like iTunes piss you off? You don't get enough of the track to decide if you like it. Well, with a Napster Subscription, you get the whole thing. The following commercial for Napster was launched at www.getthewholething.co.uk, and attracted over 4 million unique visitors in one month. The campaign met its targets so rapidly that the UK TV airtime planned for the campaign was cancelled. The accompanying screensaver is part of a range of bonus extras being made available to Napster subscribers in the UK and US. Other bonus extras include wallpapers, Casting Couch footage and a charity auction of the bra & knickers worn by the stripper during the shoot. |
Medientyp | Fernsehen |
Länge | |
Markt | Vereinigte Staaten von Amerika, Großbritannien |
Post-Produktion | Framestore |
Produktionsfirma | Godman |
Redaktionsbüro | The Quarry |
Regisseur | Ben Sedley |