TitelJealous Computers
Agentur
Kampagne Jealous Computers - Nokia
Werbende Nokia
Marke Nokia
PostedAugust 2007
Produkt N95
Geschäftsbereich Handies & Pagers
Slogan A Global Warning
Story The launch of the new Nokia N95 causes a lot of jealousy with old-school computers and hardware. We warn people by showing them some examples of what this jealousy can lead to.
Philosophie That people, even if they know it can’t be true, still want to know «what is this about? ».

Although it seems like it has been set up as something real, people will immediately understand it is advertising and that’s also the way we wanted it to be, we did not want to create a ‘we’ll-trick-people-and-pretend-it-is-really-true-and-then-we’ll-show-them-it-was-advertising-haha-campaigns’.

A concept that:
• really communicates the message « it’s what computers have become »
• at the same time has the « rawness » & « edginess » it needs to make it a viral hit.

The concept was executed in several formats
• 2 or 3 viral movies & 8 testimonial-movies (posted on several video sharing sites)
• Personalised warning movies for leading bloggers
• Print – posters (2 versions) & stickers
• Online bannering
• A microsite with several content items
Problem Create a viral campaign for Nokia Nseries in order to:

1. Drive buzz and interest in the Nokia Multimedia Computer category.
2. Drive brand awareness for Nokia Nseries, and the N95 in particular.
3. Communicate the fact that Nokia Nseries is a super-set of Nokia.
These are real multimedia computers that have become real PC-substitutes.
4. Should support the overall campaign message: “it’s what computers have become”.
Ergebnis As campaign just wired it's a bit too early to comment on results. can be shared in later stadium.
Medientyp Internetseiten
Markt Belgien
Produktionsfirma
Grafik-Designer
Executive Creative Director
Grafik-Designer
Art Director
Multimedia Developer
Texter
Etatdirektor

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