| Titel | Get in the Game |
| Agentur | Wieden + Kennedy |
| Kampagne | Get in the Game |
| Werbende | Electronic Arts Inc. |
| Marke | EA Sports |
| Posted | November 2007 |
| Produkt | Family Play |
| Geschäftsbereich | Videospielekonsolen |
| Story | Facing a late game 4th & Goal situation against the Washington Redskins, the Philadelphia Eagles decide to go for it and get stopped short of the goal line. As the victorious Redskins players run off the field, one of the players coming into focus is neither large, athletic or even a guy its an 80 year old grandma, Ms. McGregor. Still sweaty and fully padded from the previous play, Ms. McGregor emphatically states this is her house to the joy of her raucous teammates. |
| Problem | To create excitement around the new Family Play feature on NBA Live 08, FIFA Soccer 08 and Madden NFL 08 on the Nintendo Wii, and allow a more simple game playing experience for consumers. |
| Medientyp | Fernsehen |
| Länge | |
| Post-Produktion | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Jed Alger |
| Texter | Joe Staples |
| Art Director | Sean Donnell |
| Etatdirektor | Steve Barry |
| Account Executive | Victoria Krueger |
| Agency Producer | Endy Hedman |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Audio-Postproduktion | Eleven |