Titel | Orchestra |
Agentur | Ogilvy UK |
Kampagne | Orchestra |
Werbende | Ford Motor Company |
Marke | Ford |
Posted | Februar 2008 |
Produkt | Focus |
Geschäftsbereich | Autos |
Slogan | The new Ford Focus. Beautifully Arranged |
Philosophie | As a metaphor for the way the car parts come together to form a stylish whole, an orchestra of musical instruments was created using only Focus parts and then played by professional musicians performing specially-commissioned music. |
Problem | Launch the restyled Ford Focus |
Medientyp | Fernsehen |
Länge | |
Markt | Europe |
Redaktionsbüro | Bikini Editorial |
Regisseur | Noam Murro |
Komponist | Craig Ritchey |
Werbeleiter | Mark Simpson |
Texter | John Crozier |
Art Director | Dom Sweeney |
Kreativpartner | Greg Burke |
Etat-Planer | Stephen Wallace |
Produktionsfirma | The Mill London |
Post-Produktion | The Mill London |
Cutter | Avi Oron |