TitelThe More The Merrier
Agentur
Kampagne The More The Merrier
Werbende Aldi
Marke Aldi
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 11
Geschäftsbereich Kaufhäuser, Supermärkte
Story Brief Explanation
At Christmas, Australians welcome blow-ins and drop-ins, tag-alongs and plus-ones. It's the 'More the Merrier' and that's the way we like it. And thanks to ALDI's quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size. This year, we're telling the story of Doug, a stubborn batsman whose forty year innings of backyard cricket drew people from far and wide.
Philosophie At Christmas, Australians welcome blow-ins and drop-ins, tag-alongs and plus-ones. It's the more the merrier in Australia and that's the way we like it. Thanks to ALDI's quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size. This year, we're telling the true-ish story of Doug, a stubborn batsman whose epic innings of backyard cricket drew people from far and wide. They came for the cricket but stayed for the spread. It's not just a battle between bat and ball. It's a battle between ego and grumbly tummy. Between pride and pavlova. Eventually, the temptation of a Christmas feast proved too much for Doug, and he gave up his wicket to share in the festivities. 'The More The Merrier' campaign launched with a TV ad and will be followed by a series of retail TV ads with everything you'll need for entertaining, feasting, gifting and decorating. The integrated campaign is also supported by digital display, outdoor, social, POS, eDMs, ALDI catalogues and https://www.aldi.com.au/christmas. Says Alex Derwin, creative director, BMF: "It's been a big year for ALDI. We've launched a new brand positioning, rolled out a new retail platform, and managed to squeeze in the implementation of a new global logo - alongside our regular campaign activity. Now, it's time to tell a good old-fashioned Christmas story that's celebrating an authentic Aussie legend." Says Steve McArdle, managing director, BMF: "We've celebrated the joys of the perfect Aussie Christmas for the last 5 years. We've stayed true to that, but moved it up a notch. Enter stage left an epic Christmas fable done in a perfect Aussie way that invites everyone to join in the festive feast of Merriment. We're very proud and we hope it tickles your fancy." Says an ALDI spokesperson: "Our Christmas campaigns have contributed significantly to business growth over the last couple of years. This year we've found a fresh take on Christmas in Australia that will entice even more shoppers to explore ALDI's Christmas range and experience the category leading prices."
Medientyp Fernsehen & Kino
Länge
Markt Deutschland
Produktionsfirma
Produktionsfirma
Executive Creative Director
Creative Director
Stellvertretender Creative Director
Texter
Texter
Designer
Executive Planning Director
Head of Planning
Planning Executive
Managing Director
Group Account Director
Account Director
Account Manager
Account Executive
Agency Producer
Director
Producer
Executive Producer
DoP
Casting
Art Director
Post-Produktion
Cutter
Music Elliot @Turning Studios
Sound Design Tone Aston @Rumble Studios
Audio post Tone Aston @Rumble Studios
Art Buyer (Print)
Photographer (Print)
Marketing Director
Marketing Manager
Marketing Assistant
Media Agency
Regisseur
Produzent
Executive Producer
Direktor Fotografie
Casting
Art Director
Cutter
Musik
Audio Engineer / Sound Designer
Audio Post
Executive Creative Director
Creative Director
Stellvertretender Creative Director
Art Director
Texter
Texter
Designer
Executive Planning Director
Planungsleiter
Etat-Planer
Geschäftsführer
Group Account Director
Etatdirektor
Kundenbetreuer
Account Executive
Agency Producer
Marketing Director
Marketing Manager
Redaktionsbüro
Produktion
Texter
Etatdirektor
Agency Producer
Executive Producer
Direktor Fotografie
Casting Art Director
Cutter
Sounddesigner
Filmproduzent/Produzent
Produktionsfirma
Produktionsfirma
Executive Creative Director Cam Blackley
Creative Director Alex Derwin
Associate Creative Director & Art Director Rosita Rawnsley-Mason
Copywriter Hans Christian Berents
Copywriter Tom Johnson
Designer Matthew Hughes
Executive Planning Director Christina Aventi
Head of Planning Hugh Munro
Planning Executive Kellie Box
Managing Director Stephen McArdle
Group Account Director Toby Hussey
Account Director Rose Flowers
Account Manager James Arnold
Account Executive India Gates
Senior Agency Producer Emma Friend
Director Hamish Rothwell
Producer Llew Griffiths
Executive Producer Sam Long
DoP Germain McMicking
Casting Alison Meadows
Casting Art Director Guy Treadgold
Editor Peter Sciberras
Music Elliot Wheeler
Sound Design / Audio post Tone Aston
Marketing Director Mark Richardson
Marketing Manager Kylie Warnke
Marketing Assistant Katherine Franulovich
Entrant Company BMF ADVERTISING
Idea Creation BMF ADVERTISING
Production GOODOIL FILMS
Production ARC EDIT
Production ALT.VFX
Production TURNING STUDIOS
Production RUMBLE STUDIOS
Additional Company MULLINARS CASTING CONSULTANTS

Andere Werbungen dieser Kampagne