TitelSinging
Agentur
Kampagne The Bula Spirit
Werbende Tourism Fiji
Marke Tourism Fiji
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 12
Geschäftsbereich Bestimmungsörter (Länder und Plätze)
Slogan Where Happiness Finds You
Story Saatchi & Saatchi New Zealand and Goodoil Films bring the spirit of Fiji to life with the beautiful voices of the Fijian people.
Philosophie The campaign assets have been developed to demonstrate that the Fiji brand goes beyond just relaxation by highlighting Fiji’s ‘Bula Spirit,’ and emphasizing the range of unique experiences that are offered throughout Fiji’s 333 islands, with powerful imagery designed to evoke an emotive response and create real interest in the destination.
Problem Research showed that while most people know about the beauty and relaxation that Fiji has to offer, there was so much more to a trip to Fiji that deserved to be shared.
Ergebnis A global campaign that brings to life the 'Bula spirit' of the Fijian people.
Medientyp Social Media
Länge
Markt Australien
Soundtrack Igelese Ete
Mehr Informationen https://www.fiji.travel
Produktionsfirma
Director
Executive Producer
Produzent
Kaufmännischer Geschäftsführer
Direktor Fotografie
Cutter
Produktionsdesigner
Post-Produktion
Tonstudio
Komponist
Geschäftsführer
Chief Creative Officer
Head of Account Management
Produktionsleitung
Head of Strategy
Creative Director
Creative Director
Creative Director
Etatdirektor

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