TitelFirst Choice
Agentur
Kampagne First Choice
Werbende First Choice Group
Marke All inclusive
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 12
Geschäftsbereich Bestimmungsörter (Länder und Plätze)
Story The TV ad tells the story of a woman who follows her heart's desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her dive into a lake and resurface at a First Choice resort, where she experiences the delights of being able to say yes to anything she wants, before finally getting an ice-cream – on the beach.
The agency also created a new brand identity for First Choice marking the biggest overhaul for the all-inclusive holiday favourite in more than 20 years. The new identity builds on existing core elements of the brand, creating a clear, stand-out position for the brand. 
Medientyp Fernsehen
Länge
Redaktionsbüro
Post-Produktion
Executive Creative Director
Creative Director
Creative Director
Kaufmännischer Geschäftsführer
Agency Producer
Fotograf
Produzent
Produktionsfirma
Produzent
Cutter
Musik/Ton
Direktor Fotografie
Medienagentur
Social Media Expert

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