Titel | Wrong Cars |
Agentur | DDB Canada |
Kampagne | Wrong Cars |
Werbende | AutoTrader.com, Inc. |
Marke | AutoTRADER.ca |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 2 |
Geschäftsbereich | Kraftfahrzeuge |
Slogan | The better way to buy and sell cars |
Story | Our campaign focused on the moments when people realize that they have the wrong car for their needs, and that it’s time to find a better fit. Each spot featured a different need, a different demographic, a different way to access autoTRADER.ca, and a different solution vehicle show that no matter who you are, or what your needs, you can find the car that’s right for you on autoTRADER.ca. |
Medientyp | Fernsehen |
Länge | |
Markt | Kanada |
Post-Produktion | Rooster Post Production |
Kolorierung | Alter Ego |
Audio | Vapor Music Group |
Chief Creative Officer | Kevin Drew Davis |
Executive Creative Director | Denise Rossetto |
Executive Creative Director | Todd Mackie |
Stellvertretender Creative Director | Rob Sturch |
Stellvertretender Creative Director | Paul Riss |
Texter | Rob Sturch |
Art Director | Paul Riss |
Art Director | Rosalinda Graziano |
Agency Producer | Sue Bell |
Agency Producer | Caroline Clarke |
Business Unit Director | Michael Davidson |
Etatdirektor | Scott Barr |
Account Executive | Lindy Scott |
Direktor Strategische Planung | Tony Johnstone |
Medienagentur | Ocean Media |
Produktionsfirma | Corner Store |
Executive Producer | Susi Patterson |
Regisseur | Jorn Haagan |
Direktor Fotografie | Jorn Haagan |
Herstellungsleiter | Todd Huskinsson |
Cutter | Marc Langley |
Assistenzredakteur | Nick Greaves |
Spezialeffekte | Fort York |
Spezialeffekte | Amanda Lariviere |
Spezialeffekte | Ernie Mordak |
Spezialeffekte | Jason Pereira |
Kolorist | Eric Whipp |
Music Creative Director | Brendan Quinn |
Produzent Ton | Natalie Schnurr |
Audioingenieur | Julian Rudd |
Tonstudio | Kevin Chamberlain |
Casting | Kirsten Dewolfe |