|Titel||Every Bottle Counts|
|Agentur||Vapor Music Group|
|Kampagne||Every Bottle Counts|
|Slogan||Every Bottle Counts|
|Story|| Using the new bottles as the hero of the spot, a two man Coca-Cola Bottle Orchestra was put together, to showcase the importance of every single bottle.|
In the story our Coca-Cola Bottle Orchestra begin playing the opening note of Supertramps hit song, Give a little Bit, in a scenic city centre street in Helsinki using each bottle to blow a different note. As a crowd quickly gathers to watch the excitement, one of our heroes accidentally knock over one of his bottle he is playing, stopping the song before he can blow the most important note. Seeing what has happened a pretty young girl hands our hero her bottle, which he then uses to blow the final note before the song swells, and the crowd which has now become large enough to fill the entire street dances and signs along with great exuberance.
|Problem|| In January 2008 all major bottlers in Finland, in accordance with Finnish environmental authorities, were responsible to switch from a refillable bottle to recyclable bottle.|
Subsequently, when Coca-Cola Finland decided to be the first company out of the gates, with an integrated marketing campaign to launch the new recyclable bottle, all parties involved knew immediately that something totally original had to be created.
|Produktionsfirma||Vapor Music Group|
|Executive Creative Director||Anthony Wolch|
|Account Executive||Heikki Veijola|
|Art Director||Marcus Merkl|
|Produktionsfirma||Woodpecker Film Oy|