| Titel | Give Extra, Get Extra Campaign |
| Agentur | Energy BBDO |
| Kampagne | Give Extra, Get Extra |
| Werbende | Wm Wrigley Jr. Co. |
| Marke | Extra |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 10 |
| Geschäftsbereich | Kaugummi |
| Story | How can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal. |
| Medientyp | Case Study |
| Länge | |
| Soundtrack | Music: "Can't Help Falling in Love." Vocals: Haley Reinhart Piano: Casey Abrams |
| Produktionsfirma | Rattling Stick |
| Executive Creative Director | Andrés Ordóñez |
| Creative Director | Pedro Pérez |
| Art Director | Andrés Ordóñez |
| Art Director | Josejuan Toledo |
| Art Director | Jesus Diaz |
| Texter | Andrés Ordóñez |
| Texter | Pedro Pérez |
| Texter | Sofía González |
| Executive Producer | John Pratt |
| Etatdirektor | Erin Welsh |
| Regisseur | Pete Riski |
| Executive Producer | Joe Biggins |
| Filmproduzent/Produzent | Tessa Mitchell |
| Spezialeffekte | The Mill |
| Kolorist | Luke Morrison |
| Filmproduzent/Produzent | Adam Battista |
| Ton | STIR Post |
| Geschäftsführer | Daniel Kuypers |
| Geschäftsführer | Jeff Adkins |
| Clean up | Lianne Sinclair |
| Projektmanager Digital | Brittany Peskind |
| Assistant Director | Katheryn Batista |
| Group Brand Director | Elke Anderle |
| Digital Strategy Director | Zach Graham |
| Color Assist | Mikey Pehanich |
| Traffic Director | Matt Darnall |
| Designer | Adrian Navarro |
| 2D Artist | Randy McEntee |
| 2D Artist | Michael Sarabia |
| Produktionsleitung | Andrew Sommerville |
| Produktionkoordinator | Grace Tober |
| Record Label | ole Media Management L.P. |
| Audio Post Producer | Mindy Verson |
| Audio Post | Matt Holmes |
| Production Services | Twentyfour Seven |