| Titel | What's That? (45 sec) |
| Agentur | MullenLowe UK |
| Kampagne | What’s That? |
| Werbende | Organix |
| Marke | Organix |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 4 |
| Produkt | Mighty Meals |
| Geschäftsbereich | Babynahrung |
| Slogan | A love of real food begins whith Organix Mighty Meals |
| Story | This is DLKW Lowe’s first TV ad for the new Organix Mighty Meals range. The ad promotes Organix as a brand that inspires a lifelong love of good food. We follow an inquisitive young boy constantly asking ‘what’s that?’ about everything and anything until his mother places a bowl of Organix Mighty Meals in front of him – and he immediately knows what and how good it is. This is supported by the new endline: “A love of good food begins with Organix Mighty Meals.” |
| Medientyp | Fernsehen |
| Audio-Postproduktion | 750mph |
| Post-Produktion | Prime Focus |
| Agency Producer | Lucy Jay |
| Agency Producer | Nick Peers |
| Regisseur | Henry Mason |
| Produktionsfirma | Independant |
| Etat-Planer | Barbara Levy |
| Etat-Planer | Niki McCartney |
| Creative Teammitglied | Andy Mcananey |
| Creative Teammitglied | Christian Sewell |