| Titel | Love in the Fridge |
| Agentur | Ogilvy Germany |
| Kampagne | Love in the Fridge |
| Werbende | Unilever |
| Marke | Rama |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 |
| Geschäftsbereich | Milchprodukte & Eier |
| Story | SUMMARY: The mélange segment conquered Europe’s yellow fat market. When butter manufacturers like Arla Foods extended their market position in this segment at the expense of margarine, Unilever fought back with the launch of an innovative mélange product targeting butter users. Instead of convincing the target group – European mothers – by explaining its difference to other mélanges, Rama addressed the deeply rooted wants, care and convenience, by telling the story of “Rama with Butter” in the most emotional and simple way: a story of love. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Deutschland |
| Produktionsfirma | Sehsucht GmbH |
| Werbeleiter | Marco Schultz |
| Werbeleiter | Sebastien Deneux |
| Werbeleiter | Isabel Laderach |
| Agency Producer | Tanja Frohwerk |
| Creative Teammitglied | Bettina Biermann |
| Creative Teammitglied | Meike Herr |
| Kundenbetreuer | Simone Schröder |
| Kundenbetreuer | Marei Wilke |
| Direktor Fotografie | Björn Haneld |
| Regisseur | Martin Härlin |
| Cutter | Annette Kiener |
| Animation | Hans-Christoph Schultheiss |