| Titel | Fry Defender |
| Agentur | Tribal Toronto |
| Kampagne | Fry Defender |
| Werbende | McDonald's |
| Marke | McDonald's Canada |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 11 |
| Produkt | Fry Defender |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Slogan | Fries Worth Defending |
| Story | Fry theft affects millions of Canadians every year. Which is why McDonald’s Canada is proud to announce the release of Fry Defender – the world’s first French Fry security system and a vital part of our crusade to end fry crime. Because McDonald’s French Fries aren’t just delicious, they’re fries worth defending. McDonald’s Canada’s new site, www.mcdonaldscanada.tumblr.com, expands the world of fry theft with fun, shareable content. Users can read up on the different types of fry thieves, compare the most sought after McDonald’s fries and explore fry theft throughout history, including the Great Fry Heist of 1974. |
| Medientyp | Mobiles Werbung |
| Länge | |
| Markt | Kanada |
| Post-Produktion | Rooster Post Production |
| Audio-Postproduktion | Pirate Toronto |
| Art Director | James Leake |
| Texter | Jamie Spears |
| Executive Creative Director | Joshua Stein |
| Creative Director | Matt Rogers |
| Stellvertretender Creative Director | Diego Bertagni |
| Agency Producer | Chris Webden |
| Agency Producer | Ella Gruber |
| Agency Producer | Ariane France Smith |
| Etatdirektor | Susan Grant |
| Strategist | Sandra Moretti |
| Designer | Norma Penner |
| Designer | Earvin Fanfair |
| Technischer Direktor | Paul Jara |
| UX Designer | Daniel Wiseman |
| Software Entwickler | Justin Masse |
| Social Media Director | Ed Lee |
| Senior Social Cultivator | Laura Muirhead |
| Social Cultivator | James Ly |
| Produktionsfirma | Family Style |
| Regisseur | Jono Hunter |
| Direktor Fotografie | Brett Van Dyke |
| Executive Producer | Donovan Boden |
| Herstellungsleiter | Jason Aita |
| Cutter | Jeff Poremba |
| Post-Production Producer | Yumi Sayama |
| Online Editor | Andrew Rolfe |
| Post-Produktion | Fort York |
| Kolorist | Jason Zukowski |
| Post-Produktion | Notch Video |
| Audio House Producer | Tyna Maerzke |
| Audio House Producer | Colleen Murphy |
| Audio Director | Steve Gardner |
| Audio House Engineer | Keith Ohman |
| Casting | Mann Casting |
| Medienagentur | OMD Toronto |
| Media Strategy Director | Jeremy Graham |
| Media Strategist | Carolyn Pelletier |
| Senior Advertisng Director | Hope Bagozzi |
| Senior Manager, Digital | Shannon O'Rouke |
| National Advertising Manager | Linda Luu |