Titel | Higher Level of Chocolaty |
Agentur | Wunderman Thompson Toronto |
Kampagne | Higher Level of Chocolaty |
Werbende | Tim Hortons |
Marke | Creamy Chocolate Chill |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 5 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Slogan | Higher Level of Chocolaty |
Story | We teamed up with illusionist Darcy Oake to launch our new Creamy Chocolate Chill by surprising unsuspecting Tim Hortons staff and customers with a levitation right before their very eyes. How would you react? |
Philosophie | Tim Hortons newest summer drink is so delicious and chocolaty it literally takes things to a Higher Level of Chocolaty. |
Problem | We needed to make people aware of this new drink and convince them that it's incredibly, amazingly, supernaturally good. |
Ergebnis | We teamed up with illusionist Darcy Oake to blur the line between illusion and reality in order to deliver the message about Creamy Chocolate Chill in an unexpected way. |
Medientyp | Events |
Länge | |
Mehr Informationen | https://youtu.be/8YLnCZI5K7w |
Produktionsfirma | Untitled Films |
Tonproduktion | TA2 |
Redaktionsbüro | Rooster Post Production |
Post-Produktion | Alter Ego |
Executive Creative Director | Brent Choi |
Creative Director | Matt Syberg-Olsen |
Stellvertretender Creative Director | Nicole Ellerton |
Stellvertretender Creative Director | Mark Lewis |
Produzent | Elana Olavesen |
Account Supervisor | Yvonne Leung |
Etatdirektor | Renee Ray |
Geschäftsführer | Darrell Hurst |
Regisseur | Tyler Williams |
Cutter | Paul Jutras |
Kreativer Berater | Darcy Oake |