| Titel | Financial Fairness |
| Brief | Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment. |
| Agentur | FCB Canada |
| Kampagne | Remove gender bias from dictionaries |
| Werbende | BMO |
| Marke | BMO Bank |
| Posted | Dezember 2020 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment. |
| Problem | BMO has a strong track record of championing the advancement of women – from the bank’s long-standing support of women entrepreneurs, to achieving 40% female leadership within the bank itself. In an industry that’s traditionally run by men, for men, BMO stands out as a bank that invests in women. BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment. |
| Medientyp | Interaktiv |
| Produktionsfirma | Untitled Films |
| Redaktionsbüro | Rooster Post Production |
| Post-Produktion | Alter Ego |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Group Creative Director | Andrew McPhee |
| Group Creative Director | Jeremiah McNama |
| Stellvertretender Creative Director | Elma Karabegovic |
| Texter | Shannon McCarroll |
| Fernsehproduktion | Anne Marie Martignago |
| Leiter Strategie | Shelley Brown |
| Etat-Planer | Eryn LeMesurier |
| Geschäftsführer | Tracy Little |
| Group Account Director | Erin Howes |
| Etatdirektor | Allison Lochhead |
| Account Supervisor | Ali Gayowski |
| Projektmanager | Camille Vangroll |
| Regisseur | Hubert Davis |
| Executive Producer | Peter Davis |
| Herstellungsleiter | Trudy Turner |
| Direktor Fotografie | Kiel Milligan |
| Cutter | Michelle Czukar |
| Executive Producer | Samantha MacLaren |
| Kolorist | Eric Whipp |
| Flame Artist | Darren Achim |
| Musik | Apollo |
| Music Director | Daenen Bramberger |
| Komponist | Daenen Bramberger |
| Executive Producer | Tom Hutch |
| Casting | Shasta Lutz |
| Casting | Jigsaw Casting |
| Medienagentur | Um |