| Titel | Goodbye |
| Agentur | Saatchi & Saatchi Brandsrock |
| Kampagne | Goodbye |
| Werbende | Momentum Insurance |
| Marke | Momentum |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 11 |
| Geschäftsbereich | Versicherung |
| Story | Using expressive music as a counterpoint to the reactions of the characters, a slow motion technique is used to capture the specific details of each expression. The casting of the characters was vital, as the melodramatic acting technique is what carries this cleverly crafted and endearing commercial.Each image captured lingers on screen just long enough to allow the music to make it’s point, allowing this sharp and very funny concept to come to life. Erik's unmistakeable craftsmanship undoubtedly creates beautiful visuals, reflecting the forward-thinking nature and proficiency of Momentum as a brand. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Südafrika |
| Produktionsfirma | Bouffant |
| Executive Creative Director | Jonathan Beggs |
| Creative Director | Carla le Roux |
| Agency Producer | Leigh-Ann Harris |
| Filmproduzent/Produzent | Jo Barber |
| Executive Producer | Peter Carr |
| Direktor Fotografie | Willie Nel |
| Production Art Director | Julie Bonnet |
| Cutter | Kobus Loots |
| Redaktionsbüro | Upstairs |
| Post-Produktion | Sinister Studios |
| Regisseur | Erik van wyk |