| Titel | Forward |
| Agentur | Nord DDB STO |
| Kampagne | Svenska Spel (Swedish Games) 'FORWARD' |
| Werbende | Svenska Spel |
| Marke | Svenska Spel |
| Posted | August 2016 |
| Geschäftsbereich | Lotterie & Glücksspiele |
| Story | Svenska Spel is the governmentally owned Swedish gaming company. With some of their profit they run programs and spread information to avoid and stop gambling addictions, sponsor grass root sports, have scholarships for persons that are really engaged in a sports club and they sponsor and build sports arenas. This makes kids move, stay healthy and in the long run they create new sports stars – all in a nicely closed loop. Director Daniel de Viciola created a conceptual link to that loop with the circling camera, where one turn leads to the next. You could say that this spot is a portrait of a movement, told through a movement. How the camera work was done? Well, there isn’t one answer to that. Daniel and his crew had to develop a range of techniques be able to achieve this flowing spot. They even created a few they never used. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Photoplay Films |
| Regisseur | Daniel De Viciola |
| Executive Producer | Oliver Lawrance |
| Produktionsfirma | Aspekt |