The Glue Society – UberEATS “Rafa”

Uber Eats wanted to create a campaign to highlight their sponsorship of the 2019 Australian Open tennis tournament. These spots were created to run during the event, and designed to appear as live broadcast moments. In each instance, the audience were led to believe the coverage had returned, only for a player to turn to camera to deliver the iconic campaign line: ‘Tonight, I’ll be eating’. Written by Special Group Sydney, directed by The Glue Society and made through our friends Revolver/ Will O’Rourke.

Read behind the scenes in this Stable article here.