TitelTrapped in the 90´s
Agentur
Kampagne IKEA 25 ANNIVERSARY "Trapped in the 90´s"
Werbende IKEA
Marke Ikea
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Fachgeschäfte
Story In the show, six contestants aged 25 and younger lived together 24/7 in a set designed to be a perfect replica of a house from the Spanish 90’s. During their stay, they had to overcome challenges such as sleeping under heavy and itchy blankets instead of a IKEA’s airy duvets or keeping up with their skin care routine in a bathroom with any of the brand’s storage solutions. Thankfully, civilization didn’t entirely bail on the contestants. IKEA’s new arrivals, administered in painfully small doses by the showrunners, gave them a glimmer of hope and a way to survive the ordeal.
Philosophie Rotary phones, itchy blankets, and explosive stoves pushing a group of six contestants to their limit. They are the IKEA natives, a generation born after 1996 that never had to figure out life without brand’s slick home solutions.
Medientyp Fernsehen
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Chief Creative Officer
Creative Director
Creative Director
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Art Director
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Kundenbetreuer
ACCOUNTS TEAM
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Strategieplaner
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AUDIOVISUAL PRODUCTION
Werbeleiter
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Direktor Digital
Executive Producer
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Post-Produktion
Animation
Ton
Ton
Musik

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