TitelBoth of You - Lisa
Agentur
Kampagne Both of You
Werbende Sony / Intel
Marke Intel®
Datum der ersten Ausstrahlung/Veröffentlichung 2013 / 12
Produkt Intel® i5
Geschäftsbereich Computers, PDAs & Rechenmaschinen
Story Meet Lisa. She wants to write complex storylines and create beautiful illustrations too. Like most of us, Lisa has two sides. Luckily, her Sony VAIO® Tap 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be at her best. Whatever she puts her mind to. 
Philosophie In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. 
Ergebnis 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. 
Medientyp Internet-Film
Länge
Mehr Informationen http://www.youtube.com/watch?v=bkhmbabNPus
Post-Produktion
Produktionsfirma
Executive Creative Director
Art Director
Texter
Art Director
Texter
Art Director
Art Director
Texter
Produzent
Produzent
Etatdirektor
Kundenbetreuer
Direktor Strategische Planung
Produktionsfirma
Regisseur
Direktor Fotografie
Art Director
Executive Producer
Executive Producer
Producer Supervisor
Head of Editing
Head of VFX
Colourist
Post Producer
Supervisor VFX
VFX artist
VFX artist
Komponist
Komponist
Komponist

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