Titel | It’s a tough game. Go smash it |
Agentur | 180 Amsterdam |
Kampagne | It's a tough game. Go smash it |
Werbende | ASICS Corporation |
Marke | Asics |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 5 |
Geschäftsbereich | Sportbekleidung |
Story | ASICS global brand ambassador Monfils, known for his showmanship and high-risk shotmaking, has been transported from the tennis court to a fast-paced, urban environment where he competes against a group of cunning opponents. Outnumbered but never outplayed, as balls are launched at him from all angles, at lightening-fast speed, Monfils produces a powerful and entertaining performance, enabled by the new ASICS GEL-RESOLUTION 6, which provides the stability, agility and endurance he needs to play the game on his terms. |
Medientyp | Fernsehen |
Länge | |
Post-Produktion | Darlings Post |
Schauspieler | Gaël Monfils |
Chief Creative Officer | Al Moseley |
Werbeleiter | Marc Pinsard |
Werbeleiter | Eva Sutter |
Creative Director | Dean Maryon |
Texter | Joe Craig |
Art Director | Tony Bartolucci |
Business Affairs | Akvilina Jaskunaite |
Kundenbetreuer | Megan Wooding |
Kundenbetreuer | Claire Birrell |
Produzent | Susan Cook |
Produzent | Neil Henry |
Produzent | Phil Smart |
Produktionsassistant | Davide Janssen |
Projektmanager | Phil Smart |
Strategist | Ben Armistead |
Cutter | Fiona Fuchs |