Titel | Sexy Fingers |
Agentur | Wunderman Thompson |
Kampagne | Sexy Fingers |
Werbende | Aides |
Marke | AIDES |
Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 7 |
Geschäftsbereich | Gemeinnützige Organisationen |
Slogan | Sexy Fingers |
Philosophie | The french organization AIDES and JWT Paris launches SEXY FINGERS. The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV. The campaign includes a website (www.sexyfingers.org), a clip (www.youtube.com/aides) and of course an Android application to play with (https://market.android.com/details?id=anonymous.aides). AIDESAIDES was set up in 1984 and was state-approved in 1990. It is the leading HIV/Aids organization in France. Since the beginning, the objective of the organization has been to reach people infected and / or affected by Aids in order to organize themselves and cope with this new disease. www.aides.org |
Medientyp | Interaktiv |
Soundtrack | Flairs |
Mehr Informationen | www.sexyfingers.org |
Interaktive Entwicklung | We are Anonymous |
Produktion | Frenzy |
Musik/Ton | Flairs |
Agency Executive Producer | Charlotte Saint-Paul |
Illustrator | Jean-Michel Texier |
Art Director | Elodie Matyjasik |
Executive Creative Director | Ghislain de Villoutreys |