Some time ago we focused on improving our Animation Studio Toppen, both in terms of functionality, content and visual.
We decided today to inaugurate the new Toppen image, which now incorporates a new website and logo to reflect better the values and vision of our studio.
The rebranding has brought a change at the logo design by changing the shape and chromatic palette.
Regarding to the logo design, we wanted to be more suggestive and has acquired a fresh, dynamic and colorful design to capture the creative spirit of the people from Toppen.
From the color palette we chose orange because this color symbolizes courage, creativity and optimism and folds exactly on the values that identify our team.
From the aesthetic point of view, rounded corners and fluid forms of the logo enhance the dynamism and stirring the emotions to induce a positive mood.As functionality, new Toppen identity is flexible to be used in different environments, on all communication materials, respective on site, social networking and information sharing: Facebook, Twitter, Linkedin, Behance, Youtube, Vimeo. http://www.toppen.ro/blog/blog-post-01.html