Titel | Parking is not an art |
Brief | In Paris, art is everywhere: in museums, on street corners, in the metro...But is it also in parking lots? Nissan wants people to know that with its around view monitor, parking is not, in fact, an art - a message the brand shared with its ironic integrated campaign. It turned paint scratches on walls, gouges in concrete pillars and dented bollards into art exhibits; in print, outdoor ads and all over the streets of Paris. Nissan even sold works of “art” to raise funds for youth art programs. |
Agentur | TBWA\G1 |
Kampagne | Parking is not an art |
Werbende | Nissan |
Marke | Nissan around view monitor |
Posted | November 2017 |
Geschäftsbereich | Kraftfahrzeuge |
Story | Nissan's Around View Monitor technology helps drivers park their car and manoeuvre in tight spaces by providing a 360° view around their car. |
Medientyp | Case Study |
Produktionsfirma | \ELSE |
Executive Creative Director | Eric Pierre |
Creative Director | Jocelyn Berthat |
Art Director | Joy Robin |
Texter | James Blose |
President | Ewan Veitch |
Planungsleiter | Philip Nunn |
Etat-Planer | Anne-Françoise de Taillandier |
Etatdirektor | Buu Tran |
Etatdirektor | Franck Nguyen |
Etatdirektor | Margaux Wanin |
Art Buyer | Carinne Galluffo |
Produzent | Cathy Pericone |
Regisseur | Clément Lefer |