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Boulogne Billancourt, Frankreich
TitelParking is not an art
BriefIn Paris, art is everywhere: in museums, on street corners, in the metro...But is it also in parking lots? Nissan wants people to know that with its around view monitor, parking is not, in fact, an art - a message the brand shared with its ironic integrated campaign. It turned paint scratches on walls, gouges in concrete pillars and dented bollards into art exhibits; in print, outdoor ads and all over the streets of Paris. Nissan even sold works of “art” to raise funds for youth art programs.
Agentur
Kampagne Parking is not an art
Werbende Nissan
Marke Nissan around view monitor
PostedNovember 2017
Geschäftsbereich Kraftfahrzeuge
Story Nissan's Around View Monitor technology helps drivers park their car and manoeuvre in tight spaces by providing a 360° view around their car.
Medientyp Case Study
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