Abarth Scorpion Skin Edition - "Abarth Scorpion Skin"

Publicis Amsterdam

Publicis Amsterdam Amstelveen, Niederlande

3361

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Abarth Scorpion Skin Edition
Länder: Niederlande

Werbende: FCA

Titel	Abarth Scorpion Skin
Brief	In 1949 Carlo Abarth built his very first race car. Under the emblem of the scorpion, his own star sign, he won everything possible. But sadly lost his life to cancer. To honour him, we created the Scorpion Skin Edition, a car specially created to raise money for the Dutch Cancer Society. An unknown fact we discovered is that a scorpion excoskeletons glows in ultraviolet light. The blue-green glow comes from a substance found in the skin of a scorpion. We collected these empty skins that a scorpion releases 16 times in its life and developped a new type of paint that we used on the car. Together with Dutch Contemporaty Artist we created a unique artwork based on Carlo Abarth’s rich history. This one-of-a-kind Abarth got auctioned and all profits were donated to the Dutch Cancer Society on a special event.
Agentur	Publicis Amsterdam
Kampagne	Abarth Scorpion Skin
Werbende	FCA
Marke	Abarth Scorpion Skin Edition
Posted	Januar 2019
Geschäftsbereich	Gemeinnützige Organisationen
Story	Abarth vehicles were renowned for being high-performing and powerful, but first and foremost small and agile just like the Scorpion. The scorpion is in the core of the brand.
Medientyp	Case Study
Creative Director	Mischa Schreuder
Creative Director	Ramon Stalenhoef
Texter	Daniel Ashkol
Art Director	Jonathan van Loon
Grafik-Designer	Dave Fransen
Fotograf	Dave Fransen
Contemporary Artist	Pablo Lücker
Agency Producer	Joost Steinhoff
Produktionsfirma	NewBreed Amsterdam
Ton	NewBreed Amsterdam
Post-Produktion	Tim Smith
Post-Produktion	Lamine Ndiaye
Direktor Fotografie	Jonathan Wayland
Film Director	Bart Breugem
Film Director	Bart Breugem
Etatdirektor	Gert-Jan Timmer
Etatdirektor	Alice Brevoord
Etatdirektor	Vanessa Snoeij