Titel | Office |
Agentur | Grabarz & Partner |
Kampagne | Hey Electricity, get ready for the Taycan. |
Werbende | Dr. Ing. h.c. F. Porsche AG |
Marke | Porsche Taycan |
Posted | November 2019 |
Geschäftsbereich | Kraftfahrzeuge |
Story | Electricity has been a part of our lives for quite some time now. Without complaining, this once-powerful force fulfills our dullest tasks – from powering electric toothbrushes to trimming our lawns. It’s time to say “thank you” – what Porsche does in these longcopy print ads. Because they want to give something back in the form of the Taycan, the luxurious first all-electric Porsche that electricity can finally have fun with again. |
Problem | The new Taycan is the first all-electric Porsche – and the first electric sports car with the true Porsche soul. |
Medientyp | Presse & Publikationen |
Chief Creative Officer | Ralf Heuel |
Chief Executive Officer (CEO) | Reinhard Patzschke |
Creative Teammitglied | Ralf Nolting |
Creative Teammitglied | Frederik Wetzel |
Creative Director | Tim Lehnebach |
Art Director | Thomas Schraudolf |
Art Director | Alessandro Perri |
Texter | Ralf Heuel |
Texter | Frederik Wetzel |
Texter | Gabriela van der Linden |
Kundenbetreuer | Manuela Brückner |
Art Buyer | Gilles Kintziger |
Produktion | Jörg Nagel |
Endbearbeitung | Marc Janocha |