Titel | Made of Black | New Guinness Africa |
Agentur | AMV BBDO |
Kampagne | Made of More |
Werbende | Diageo |
Marke | Guinness |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 8 |
Geschäftsbereich | Bier, Cidre |
Slogan | Made of More |
Story | The ‘Made of Black’ tagline aims to assert Guinness’ uniqueness as a black beer. The idea behind the campaign is to celebrate the confidence and attitude that Guinness shares with the people who drink it, an attitude that we’ve called ‘Black’. ‘Made of Black’ is not about colour, its focus is on celebrating those that exhibit this Black attitude. |
Medientyp | Fernsehen |
Länge | |
Markt | Großbritannien |
Produktionsfirma | Rogue Films |
Audio-Postproduktion | Wave Studios |
Redaktionsbüro | Final Cut |
Werbeleiter | Adenike Adebola |
Creative Director | Mike Schalit |
Texter | Mike Sutherland |
Art Director | Antony Nelson |
Etat-Planer | Alex Lewis |
Kundenbetreuer | Michael Pring |
Etat-Planer | Tim Whirledge |
Kundenbetreuer | Gau Narayanan |
Kundenbetreuer | Jonny White |
Kundenbetreuer | Rob Ronayne |
Kundenbetreuer | Harriet Pinnington |
Agency Producer | Nick Godden |
Agency Producer | Holly Pienaar |
Medienagentur | Carat |
Regisseur | Sam Brown |
Filmproduzent/Produzent | James Howland |
Post-Produktion | The Mill London |
Musik | James Radford |
Cutter | Amanda James |