Mike Sutherland
Directeur adjoint de la création at adam&eveDDB
London, Großbritannien
Titel The Boy and the Piano
Titel (Originalsprache)The Boy & the Piano
Agentur
Kampagne The Boy & The Piano
Werbende John Lewis
Marke John Lewis & Partners
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Kaufhäuser, Supermärkte
Slogan Some gifts are more than a gift
Philosophie John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes.
Medientyp Fernsehen
Länge
Soundtrack ‘Your Song’ Elton John
Leitung Musik
Post-Produktion
Redaktionsbüro
Customer Director
Marketing Director
Head of Brand & Social Marketing
Senior Brand Marketing Manager
Brand Marketing Manager
Brand Marketing Manager
Senior Social Manager
Chief Creative Officer
Group Executive Creative Director
Executive Creative Director
Executive Creative Director
Art Director
Texter
Chief Executive Officer (CEO)
Leitender Produktionsverantwortlicher
Geschäftsführender Teilhaber
Kaufmännischer Geschäftsführer
Etatdirektor
Kundenbetreuer
Executive Strategy Director
Senior Planner
Senior Producer
Assistant Producer
Produzent Digital
Projektmanager
Interactive Partner
Social Media Director
Senior Content Planner
Head of Integrated Production
Business-Manager
Business-Manager
Business-Manager
Business-Manager
Business-Manager
Business-Manager
Business-Manager
Legal Counsel
Legal Counsel
Medienagentur
Chief Executive Officer (CEO)
Executive Director, Head of Planning
Head of Retail
Client Business Director
Client Account Manager
Produktionsfirma
Regisseur
Executive Producer
Produzent
Produktionsmanager
Produktionsassistant
Direktor Fotografie
Produktionsdesigner
Prosthetics
Kostüme
Hair and Makeup
VFX Executive Producer
VFX Shoot Supervisor
VFX Shoot Supervisor
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Kolorist
Sound Design, Mix and additional Music Production
Audio Producer
Cutter
BTS

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