|Titel||the pad ad|
|Kampagne||The Pad Ad|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Hygiene, Körper- & Schönheitspflege|
|Slogan||Help us end period poverty.|
|Story|| One in ten girls in the UK can't afford sanitary products, so every month have to make their own D.I.Y. pads out of loo roll, socks or even newspaper.|
Hey Girls is a social enterprise company who are trying to solve period poverty with buy one give one boxes of sanitary towels, and they wanted to bring this fact home to people in a hard hitting campaign.
They and advertising agency adamandeveDDB created 'The Pad Ad', a newspaper advert which could be cut out and used as a D.I.Y. sanitary pad to visualise that this is exactly how girls are having to improvise every month.
It ran in the Metro newspaper as a double sided advert, with the make your own sanitary pad on the first page and the fact revealed on the reverse side when you turn the page.
Print advertisement created by DDB, United Kingdom for Hey Girls, within the category: Public Interest, NGO.
|Philosophie|| Page 1: Make your own sanitary pad|
Page 2: One in ten girls in the UK can't afford sanitary products.
Every month they're forced to use loo roll, socks or even newspaper.
|Deputy Executive Creative Director||Mike Sutherland|
|Chief Creative Officer||Richard Brim|
|Deputy Executive Creative Director||Ant Nelson|
|Geschäftsführender Teilhaber||Charlotte Cook|
|Agency Producer||Nickie Dixon|
|Art Director||Zoe Nash|
|Design||King Henry Design|
|Geschäftsführender Teilhaber||Liam Mullins|
|Sampling Agency||Pod Staffing|
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