Euromillions, The National Lottery - "Paintball"

AMV BBDO

AMV BBDO London, Großbritannien

8285

Titel	Paintball
Agentur	AMV BBDO
Kampagne	Paintball - Euromillions
Werbende	Camelot Group
Marke	Euromillions, The National Lottery
Posted	Juli 2010
Geschäftsbereich	Lotterie & Glücksspiele
Story	The first ad in the campaign opens on three helicopters flying low over the ocean, heading towards a remote and exotic-looking tropical island, covered in lush, dense jungle. Below we can see jet skis powering across the waves headed in the same direction. Inside each helicopter we see people dressed in black secret agent style outfits, who then descend on wires into the jungle below. As they move into the undergrowth, someone is suddenly hit in the chest with a blue paintball splatter. Typical! we hear him mutter through his helmet. The others around him quickly return fire and suddenly the camera finds itself in the middle of a frenzied, colourful paintball fight taking place in the jungle. As more players get hit and they remove their headgear, we can see that everyone is laughing and having a great time. A title appears on screen over a slow-motion shot of the man responsible for all the fun: There are Millionaires. Then there are EuroMillionaires.
Medientyp	Fernsehen & Kino
Audio-Postproduktion	Wave Studios
Werbeleiter	Richard Bateson
Texter	Mike Sutherland
Art Director	Anthony Nelson
Etat-Planer	Andrew Phillips
Media Director	Simon Jenkins
Regisseur	Traktor
Produktionsfirma	Traktor