| Titel | Mugs |
| Agentur | Roose & Partners |
| Kampagne | Mugs |
| Werbende | Nestlé Rowntree |
| Marke | Pretzel Flipz |
| Posted | März 2000 |
| Produkt | Nestlé Rowntree |
| Geschäftsbereich | Nahrungsmittel |
| Slogan | Youll Like Them But You Wont Know Why |
| Story | PRETZEL FLIPZ: AND NOW FOR SOMETHING COMPLETELY DIFFERENT
. When Nestlé asked Roose to launch this (strangely addictive) snack in 1998, they know it would be a challenge: Chocolate covered pretzels doesnt sound like a very appealing combination! Under the disarmingly candid slogan Youll like them but you wont know why, Roose devised a radical media strategy, using concentrated bursts of TV, radio and press to drive trial again and again. Tactics that were so effective, they delivered a faster rate of sale than the mighty Kit Kat. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Nick Fordham |
| Texter | Neil Chappell |
| Art Director | Phil Gooch |
| Agency Producer | Jessica Ferguson |
| Regisseur | Mitchell Walker |
| Direktor Fotografie | Benedict Campbell |
| Schauspieler | Kyra Williams |
| Musik | Clarence Henry |
| Produktionsfirma | Macleond & Partners |