| Titel | Penthouse |
| Agentur | Roose & Partners |
| Kampagne | New Shogun - Mitsubishi |
| Werbende | Mitsubishi Motors of North America |
| Marke | Mitsubishi |
| Posted | Dezember 2000 |
| Produkt | Shogun |
| Geschäftsbereich | Autos |
| Slogan | Identify Yourself |
| Story | Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. |
| Medientyp | Zeitschriftenanzeige |
| Markt | Großbritannien |
| Creative Director | Nick Fordham |
| Texter | Matt Bartley |
| Art Director | Andy Wyton |
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