Titel | World Rally Championship |
Agentur | Roose & Partners |
Kampagne | Identify Yourself - Mitsubishi |
Werbende | Mitsubishi Motors of North America |
Marke | Mitsubishi |
Posted | März 2000 |
Geschäftsbereich | Autos |
Slogan | Identify Yourself |
Story | MITSUBISHI. IDENTIFYING A BRAND When Roose won the Mitsubishi account in 1999, it was a marque synonymous with Shogun and little else. But Mitsubishis expertise extended beyond 4x4s into sophisticated saloons, ingenious people carriers, as well as cult-status supercars. In short, there was a model for almost any type of driver. The new slogan Identify Yourself challenged buyers to look for individuality in their choice of car, rather than conformity. Its a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. Already, the car buying public are starting to take notice. And identify themselves. |
Medientyp | Zeitschriftenanzeige |
Markt | Großbritannien |
Creative Director | Nick Fordham |
Texter | Kate Ward |
Art Director | Andy Wyton |
Schauspieler | Tommy Mäkinen |