Delta Faucet - "Anthem"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Vereinigte Staaten von Amerika

9442

Marke: Delta Faucet
Länder: Vereinigte Staaten von Amerika

Werbende: Delta Faucet

Titel	Anthem
Agentur	Leo Burnett Chicago
Kampagne	HappiMess
Werbende	Delta Faucet
Marke	Delta Faucet
Posted	August 2014
Geschäftsbereich	Haushaltsgeräte, Möbel & Gartenbedarf
Slogan	see what Delta can do
Story	The new Delta Faucet “HappiMess” campaign embraces life’s messy moments. When Delta innovations make getting clean just as beautiful as getting dirty, that’s “HappiMess.” Created by Leo Burnett Chicago, “HappiMess” is about living every day to its messiest. It allows people to see the beauty in the mess and remember that with messes come accomplishments, memories and fun. As a kid, there’s nothing better than digging around the backyard or making a mess in the kitchen getting covered with flour. Or as an adult, getting sweaty after a good run or muddy hike in the woods. Consumers will have the opportunity to share their own messy moments through a Delta #HappiMess social media sweepstakes, which was kicked off August 11. The user-generated content will be aggregated and showcased at delta.com/happimess. The contest will also be supported in a dedicated digital campaign, featuring banners that will play :15 second “HappiMess” vignettes lifted from the main TV spot. The 30-second "Anthem" spot was underscored by “We Belong” by RAC featuring Katie Herzig.
Medientyp	Fernsehen
Länge	30 seconds
Produktionsfirma	Furlined
Chief Creative Officer	Susan Credle
Executive Creative Director	Charley Wickman
VP Creative Director	Jo Shoesmith
Stellvertretender Creative Director	Greg Nobles
Stellvertretender Creative Director	Brooke Anderson
Executive Producer	Tom Kerimidas
Producer	Rena Dusenbury
Regisseur	Yael Staav
VFX/SPX	The Mill Chicago
Editorial	White House
Cutter	David Cea
Music Track	'We Belong' performed by RAC featuring Katie Herzig
Music Editorial	Yessian Music
Direktor Fotografie	Max Goldman