Titel | #howifight |
Agentur | Leo Burnett Chicago |
Kampagne | #howifight |
Werbende | Fifth Third Bank |
Marke | Fifth Third Bank |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 7 |
Geschäftsbereich | Bank Services, Börsenmakler |
Story | Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight. Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive. Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. |
Medientyp | Internetseiten |
Länge | |
Mehr Informationen | 53.com/howifight |
Produktionsfirma | Backyard |
Chief Creative Officer | Susan Credle |
Executive Creative Director | Jon Wyville |
Executive Creative Director | Dave Loew |
Associate Creative Director, Copywriter | Kent Carmichael |
Associate Creative Director, Art Director | Ryan Stotts |
Senior UX Designer | Mark Montri |
Business-Manager | Anne Paganini |
Executive Producer | David Moore |
Produzent | Jacob Smith |
Produktionsfirma | Active Theory |
Illustrator | Rafael Dante |
EVP, Account Director | Louis Slotkin |
SVP, Account Director | Lucy Greenlee |
Etatdirektor | Andrea Newsom |
Account Supervisor | Dan Gilroy |
Account Executive | Arianna Solimene |
VP, Strategy Director | Adam Friedman |
Senior Strategist | Michael Cheng |
Produzent | Topher Cochrane |
Regisseur | Jesper Ericstam |
Spezialeffekte | Timber |
Redaktionsbüro | Arcade |
Cutter | Nick Rondeau |
Produktionsfirma | Music Super Circus |
Direktor Fotografie | Crille Forsberg |
SVP, Group Client Director, Spark | Kerry Hemmerich |
VP, Media Director, Spark | Chris Mittman |
Associate Media Director, Spark | Ryan Stoer |