Susan Credle
Creative Advisor at IPG
New York, Vereinigte Staaten von Amerika
Titel#howifight
Agentur
Kampagne #howifight
Werbende Fifth Third Bank
Marke Fifth Third Bank
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 7
Geschäftsbereich Bank Services, Börsenmakler
Story Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight.
Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive.
Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. 
Medientyp Internetseiten
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Mehr Informationen 53.com/howifight
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