Titel | Indian Rug |
Agentur | Deutsch NY |
Kampagne | Life More Interesting - Pier 1 |
Werbende | Pier 1 Imports |
Marke | Pier 1 Imports |
Datum der ersten Ausstrahlung/Veröffentlichung | 2005 / 3 |
Produkt | Imported decorative home furnishings and gifts |
Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
Slogan | Pier 1. Life more interesting. |
Story | Unveiling a new tagline, "Life More Interesting," the campaign spotlights the authenticity and value of Pier 1's brand. |
Philosophie | "Pier 1's merchandise will be the celebrity in every ad," said Phil Schneider, Pier 1's Executive Vice President of Marketing. "We wanted to focus on what makes Pier 1 unique, and this new campaign puts the spotlight on our exclusive product assortment. Pier 1's strategic initiatives are currently underway, and implementation will continue throughout the next fiscal year. |
Medientyp | Fernsehen |
Länge | |
Markt | Vereinigte Staaten von Amerika |
Tonstudio | Sound Lounge |
Agency Producer | Bruce Andreini |
Creative Director | James Baldi |
Creative Director | Bryan Black |
Agency Producer | Alison Curtain |
Executive Creative Director | Kathy Delaney |
Agency Producer | Jim Frame |
Texter | Nathan Hunt |
Produktionsfirma | Filmtechnara |
Post-Produktion | STOPP/STLHM |
Produktionsfirma | Compound |
Spezialeffekte | The Ebeling Group |
Direktor Fotografie | Tara Striano |
Ton | Glen Landrum |
Regisseur | Jonas Odell |
Direktor Fotografie | Göran Hallberg |
Produktionsdesigner | Robert Boman |
Executive Producer | Sussi Granlof |