The Brady Campaign - "Toddlers Kill"

McCann Worldgroup

McCann Worldgroup New York, Vereinigte Staaten von Amerika

Awards

7447

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: The Brady Campaign
Länder: Vereinigte Staaten von Amerika

Werbende: The Brady Campaign

Titel	Toddlers Kill
Agentur	McCann Worldgroup
Kampagne	Keep America Safe
Werbende	The Brady Campaign
Marke	The Brady Campaign
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 10
Geschäftsbereich	Gemeinnützige Organisationen
Story	The video reveals that adults in the US are regularly shot by their young children, who somehow get hold of their guns. In fact Americans are shot by toddlers at least once a week. The narrator says ominously: “We need to LOCK THEM UP. Not the guns – that’s just un-American. The toddlers.” Warming to his theme, he says: “Deport them. Get them out of our country. And keep them away from our guns.” The narrator concludes: “Guns don’t kill people. Toddlers kill people.” The irony is not lost on the viewer. Keep America safe.
Problem	Toddlers gun down American citizens on a weekly basis. The satirical PSA cites headline after headline highlighting the problem, and demanding action – like locking up toddlers and deporting them - from policymakers to address America's toddler problem.The Brady Campaign is using the PSA to encourage Americans to get out and vote this November for leaders who support common sense gun reform.
Medientyp	Interaktiv
Länge	61 seconds
Chief Creative Officer	Rob Reilly
Chief Creative Officer	Eric Silver
Chief Creative Officer	Sean Bryan
Chief Creative Officer	Tom Murphy
Executive Creative Director	Susan Young
Texter	Susan Young
Executive Creative Director	Daniela Vojta
Art Director	Daniela Vojta
Texter	Sarah Menacho
Art Director	Trinh Pham
Designer	Kelly Kim
Art Producer	Kelly Ramsey
Art Producer	Caroline Sollamann
Etatdirektor	Rosemary Calderone
Strategist	Priyanka Nigam
Regisseur	Andrew Hetherington
Casting	Julia Samersova