Titel | Egg McMuffin of |
Agentur | Arnold |
Kampagne | i'm lovin' it |
Werbende | McDonald's |
Marke | McDonald's |
Posted | Januar 2012 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Slogan | i'm lovin' it |
Story | In a national TV spot created for McDonald’s Egg McMuffin by Arnold Worldwide, a new pop-culture catchphrase is introduced to describe the “best of the best.” One woman describes her boyfriend as the “Egg McMuffin of boyfriends,” while another describes a new car as the “Egg McMuffin of automobiles.” |
Medientyp | Fernsehen |
Markt | Vereinigte Staaten von Amerika |
Chief Creative Officer | Pete Favat |
Group Creative Director | Chris Edwards |
Creative Director | Pete Shamon |
Creative Director | Mary Rich |
Art Director | Mary Rich |
Texter | Pete Shamon |
Texter | Chris Edwards |
Texter | Evan Dunn |
Agency Producer | Sean Vernaglia |
Etatdirektor | Catherine Ellefson |
Account Executive | Dan Gross |
Kundenbetreuer | Meredith Kelly |
Produktionsfirma | Bob Industries |
Regisseur | Peter Care |
Redaktionsbüro | Accomplice Editorial |
Produktionsfirma | HiFi Project |
Aufnahmestudio | Soundtrack Boston |
Spezialeffekte | Zero VFX |