| Titel | To Ride or Not to Ride |
| Agentur | Merkley+Partners |
| Kampagne | To Ride or Not to Ride |
| Werbende | BMW |
| Marke | BMW |
| Posted | November 2000 |
| Produkt | Motorcycles |
| Geschäftsbereich | Motorräder |
| Medientyp | Presse & Publikationen |
| Markt | Vereinigte Staaten von Amerika |
| Executive Creative Director | Andy Hirsh |
| Executive Creative Director | Randy Saitta |
| Executive Creative Director | Marty Orzio |
| Art Director | bryan Burlison |
| Texter | George Logothitis |
| Fotograf | John Huet |
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